Sometimes you just know when something is special.
Maybe you’re not into classical music, but you know you’re listening to something extraordinary when you hear Bach’s Goldberg Variations. You might not be a movie buff, but it doesn’t take a member of The Academy of Motion Picture Arts and Sciences to know The Godfather is cinema at its finest. Some people could care less about art, but it doesn’t mean they’re still not enthralled by the painting Las Meninas.
Even if you press the mute button during commercial breaks and even if you have never seen a soccer match in your life, Nike’s 2010 World Cup commercial can still give you goosebumps.